About Century Copywriting
B2B copy specialist for technology and professional services companies.
A B2B specialist, not a generalist.
Most copywriters will write anything for anyone. That's not how Century Copywriting works.
James Lemmons works exclusively with B2B technology and professional services companies, the kind of businesses where the sales cycle is long, the buyer is skeptical and well-researched, and the difference between a strong message and a weak one shows up directly in your pipeline.
That focus means you don't spend time explaining your world. James already understands the decision-making process your buyers go through, the objections that kill deals late in the cycle, and the kind of copy that earns trust from a VP who's seen every pitch in the book.
What "AWAI-trained" actually means.
AWAI, the American Writers & Artists Institute, is the gold standard for professional copywriting training. The programs James has completed represent hundreds of hours of study in the craft and business of persuasive writing, focused specifically on B2B copy.
The Accelerated Program
AWAI's flagship copywriting foundation, the fundamentals of persuasion, response, and professional-grade copy.
B2B Copywriting Mastery
Advanced techniques for writing copy in longer, more complex B2B buying cycles.
Email Copy Made Easy
Specialized training in email sequences that nurture leads and drive action without the hard sell.
Web Copy 2.0
SEO and UX principles applied to website copy, how to write for both search engines and human buyers.
Who we work best with.
Century Copywriting is built for B2B companies that are serious about their marketing and ready to treat copy as a business asset, not a line item to minimize.
- B2B technology companies: SaaS, software, IT services, platforms
- Professional services: consulting, financial services, legal, staffing
- Companies with $3 million to $500 million in annual revenue
- Teams that have a product worth buying, but copy that isn't keeping up
- Organizations ready to invest in copy that reflects the quality of their offer
The approach.
Every engagement starts the same way: with your buyer's problem, not your feature list. Before a word of copy is written, James will understand who you're trying to reach, what's stopping them from buying, and what they need to hear, in what order, to take the next step.
The result is copy that sounds like it came from inside your company. That fits your voice. That doesn't need to be rewritten three times before it goes out. And that closes the gap between a strong offer and the revenue it should be generating.